I. Legal basis

• Law on E-Commerce 2025

II. Principles for e-commerce activities

• Organizations and individuals participating in e-commerce activities are entitled to freely agree in accordance with the fundamental principles of commercial activities, provided that such agreements do not violate statutory prohibitions or social ethics, for the purpose of establishing, performing, or terminating the rights and obligations of each party in such activities.
• Participants in e-commerce activities shall comply with the provisions of this Law, as well as the laws and regulations on services, product and goods quality, standards and technical regulations, data, cybersecurity, advertising, taxation, consumer rights protection, competition, and other relevant legal provisions.
• E-commerce activities shall not be subject to geographical limitations, except where organizations or individuals voluntarily restrict their geographical scope, or where otherwise provided by law.
• Where the operator of an intermediary e-commerce platform or a social network engaged in e-commerce provides services for the dissemination of information on goods and services from sellers to consumers on the platform, such operator shall be deemed a third party in the provision of information in accordance with the provisions of the law on consumer rights protection.
• The business of goods and services falling within the list of conditional investment and business sectors on e-commerce platforms shall comply with the provisions of this Law and the relevant sectoral laws governing conditional investment and business activities.
• The settlement of disputes in e-commerce shall be conducted through negotiation, mediation, commercial arbitration, court proceedings, or other dispute resolution methods.

III. Prohibited acts in e-commerce activities.

• Engaging in fraudulent or deceptive acts on e-commerce platforms.
• Conducting business, or facilitating others in conducting business, on e-commerce platforms in relation to unlawful services, counterfeit goods, goods infringing intellectual property rights, smuggled goods, goods of unknown origin or provenance, expired goods, goods failing to comply with legal regulations on product and goods quality, and other relevant legal provisions.

IV. Conditions for operation and transactions on e-commerce platforms

The basic contents regarding operating conditions that must be publicly disclosed on e-commerce platforms include:

• Information on the operator of the e-commerce platform;
• Privacy policy;
• Rights and obligations of the parties;
• Methods for receiving and resolving feedback, requests, and complaints.

The information required to be publicly disclosed on e-commerce platforms as prescribed in Clause 1 of this Article must be displayed in a conspicuous position on the platform, in the Vietnamese language, in a clear and comprehensible manner, without causing confusion, without violating statutory prohibitions or social ethics, ensuring equality among the parties, and in compliance with the laws on civil matters, commerce, advertising, competition, consumer rights protection, and other relevant legal provisions.

E-commerce platforms with online ordering functionalities must comply with the provisions set out in Clauses 1 and 2 of this Article and publicly disclose on the platform the following transaction conditions:

• Content applicable generally to goods and services, including: pricing policies, comprising the prices of goods and services provided on the platform and the types of service fees applicable on the platform; conditions or restrictions on the sale of goods or the provision of services, including limitations on time and geographical scope; payment policies; policies on display prioritization; and regulations governing livestream sales activities;
• Content applicable to goods shall be implemented in accordance with point a, clause 3 of this Article, and shall include policies on delivery, returns, and refunds.
• Content applicable to services shall be implemented in accordance with point a, clause 3 of this Article, and shall include provisions on the methods of service provision, policies on termination of services, and refund policies.

E-commerce platforms must establish a mechanism enabling users to express their consent to the contents prescribed in Clause 1 of this Article prior to opening an account on the e-commerce platform.

V. Responsibilities of sellers on intermediary e-commerce platforms and social networks engaged in e-commerce activities

Sellers on intermediary e-commerce platforms without online ordering functionalities, and on social networks engaged in e-commerce without online ordering functionalities, shall fulfill the following responsibilities:

• Provide information to the operator of the e-commerce platform for the purpose of verifying the seller’s identity;
• Provide to the operator of the e-commerce platform information on the name and business location of the enterprise or household business in accordance with the registered information filed with the business registration authority; the name and head office address of the organization; and the full name and residential address of the individual;
• Publicly disclose information on services in accordance with relevant laws; provide information on the quality of products and goods on the e-commerce platform in compliance with the laws on product and goods quality; and provide mandatory information required to be presented on goods labels in accordance with the laws on goods labeling, except for information of a specific nature that must be displayed directly on the labels, such as the date of manufacture, expiry date, batch number, chassis number, and engine number;
• Provide information on e-commerce activities upon request of competent state authorities.

Sellers on intermediary e-commerce platforms with online ordering functionalities, and on social networks engaged in e-commerce with online ordering functionalities, shall fulfill the following responsibilities:

• Fulfill the responsibilities prescribed in Clause 1 of this Article;
• Use only their own payment account on the e-commerce platform;
• Provide the operator of the e-commerce platform with complete documentation evidencing compliance with the conditions applicable to conditional investment and business sectors prior to conducting the sale of goods or the provision of services on the platform.
• In the event that defective goods are identified in accordance with the laws on consumer rights protection, the seller shall provide information on such defective goods to the operator of the e-commerce platform for public disclosure on the platform, and shall carry out the recall and handling of the defective goods and compensate for damages in accordance with the laws on consumer rights protection and other relevant legal provisions.

VI. About Us, Hankuk Law Firm

■ Hankuk Law Firm – Introduction

The goal of the legal services provided by HANKUK LAW FIRM is to support businesses, investors, and people. Our organization employs skilled Korean lawyers, partners, and professionals to provide legal services to businesses related to corporations and litigation.

To support the startup process, our lawyers and staff provide a wide range of services, including business law consulting, tax and immigration law consulting, real estate services, business consulting, marketing and communications, human resources, product distribution, franchise options, etc. We provide expert advice on every aspect of your business needs.

To protect the legitimate rights and interests of our clients and achieve the best results, we provide legal advice and participate in civil lawsuits related to business, labor, marriage, family, and inheritance.

■ Contact us now

For reliable and effective legal advice, please contact HANKUK LAW FIRM now. We are committed to providing you with the best possible answers and our team of experienced lawyers has extensive knowledge in many legal fields. We are always here to provide the most competent and dedicated support, whether you are dealing with contractual issues, commercial disputes or need guidance on foreign investment. HANKUK LAW FIRM is honored to have assisted hundreds of domestic and international clients in skillfully resolving complex legal issues as their trusted legal partner. Do not let legal issues hinder your success. Let us accompany you towards legal achievement and comfort. For prompt guidance and support to ensure your rights are always maintained at the highest standards, contact HANKUK LAW FIRM now.

■ Contact Hankuk Law Firm:

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