FROM JANUARY 1, 2026: STRICTER LIABILITY FOR KOLs AND CELEBRITIES FOR FALSE ADVERTISING – HEAVY FINES, ACTIVITY BANS, AND COMPENSATION FOR CONSUMERS
I. Legal basis Law on Advertising 2012 Law amending the Law on Advertising 2025 Law on Management and Use of Weapons, Explosives, and Supporting Tools 2024 II. From January 1, 2026, who is considered a disseminator of advertising content? Pursuant …