I.  Legal basis

• Law on the Press 2025 (Law No. 126/2025/QH15)
• Law on Corporate Income Tax 2025 (Law No. 67/2025/QH15)

One of the salient features of the Law on Press 2025 is the supplementation of State preferential policies for press agencies performing political, national defense, security, foreign information, and policy communication tasks. Accordingly, press agencies involved in dissemination activities serving teenagers and children, persons with disabilities, ethnic minorities, and regions with exceptionally difficult socio-economic conditions, or operating under state-of-emergency conditions as decided by the Prime Minister, shall be entitled to tax incentives and financial support. Furthermore, the State continues to implement mechanisms for assigning tasks, placing orders, bidding, and subsidizing transmission and broadcasting costs to ensure the stable operation of the press system, particularly amidst the vigorous digital transformation.

II. Tax incentives facilitate the press in the fulfillment of its socio-political missions

Under current regulations, income derived by press agencies from print journalism activities, including advertising on print media, is subject to a corporate income tax rate of 10% throughout their duration of operation; whereas other journalistic activities are subject to the standard tax rate of 20%.

According to the Standing Committee of the National Assembly, in the context where press agencies are undergoing restructuring and reorganization in accordance with the orientations of the Party and the State, and operate as public service units that are not yet fully autonomous, their revenue relies primarily on advertising; however, the advancement of technology—particularly social media—has resulted in a downward trend in such advertising revenue. To demonstrate the support of the Party and the State for the operations of press agencies, and based on the consensus with the proposal of the drafting body, the Standing Committee of the National Assembly has incorporated feedback and revised the draft law. Accordingly, the amended Law on Press, comprising 4 chapters and 51 articles, shall take effect as of July 1, 2026, officially applying a uniform preferential tax rate of 10% to all types of journalism, consistent with the preferential policy currently applicable to print media.

III. Other forms of State financial support

Beside tax incentives, the Law on Press 2025 clearly stipulates more diversified financial support mechanisms to ensure resources for the press:

• Mechanisms for task assignment, service ordering, and bidding: The State shall directly assign tasks or organize bidding processes for press agencies to implement major propaganda programs and campaigns, foreign information services, policy communications, and ad-hoc assignments (e.g., states of emergency, natural disasters, etc.).
• Subsidization of transmission and broadcasting costs: Continued support shall be provided for transmission fees and broadcasting costs across both traditional and digital platforms, aimed at alleviating the financial burden on press agencies, particularly those operating in remote and isolated areas or those serving specialized target audiences.
• Support for infrastructure investment and digital transformation: The Law expands the operational landscape for journalism within the cyberspace environment and encourages State investment in digital technical infrastructure, as well as support for technological applications (including AI-assisted content production, provided that such applications comply with the principles of institutional responsibility of press agencies).
• Supplementary revenue sources for press agencies: The Law supplements provisions regarding new revenue streams (totaling approximately eight sources), such as revenue from the sale of access rights to journalistic works, exploitation and utilization of works, and the integration of public services and e-commerce on press platforms; thereby enabling press agencies to diversify revenue sources and reduce reliance on advertising.

These policies are aimed at creating favorable conditions for press agencies to effectively fulfill their socio-political functions while achieving sustainable economic development (media economy) in the digital era.

IV. Conclusion

The tax incentives and financial support policies, as stipulated in the Law on Press 2025 (Law No. 126/2025/QH15, effective as of July 1, 2026) and further concretized in the Law on Corporate Income Tax 2025, clearly manifest the concern, leadership, and enabling conditions provided by the Party and the State for the Vietnamese Revolutionary Press system in the new era.

The uniform application of a preferential tax rate of 10% to income derived from all forms of journalism—encompassing print, electronic, television, radio, and cyber-based media—constitutes a significant advancement, rectifying previous inadequacies where such incentives were restricted solely to print media. Concurrently, the mechanisms for task assignment, service ordering, bidding, and the subsidization of transmission fees, broadcasting costs, and digital transformation infrastructure have established a robust foundation. These measures empower the press to better fulfill its socio-political mission, provide public opinion guidance, conduct foreign information services, and serve specialized target groups (including teenagers, children, persons with disabilities, ethnic minorities, and residents of remote, isolated, border, and maritime areas).

In the context of vigorous digital transformation and fierce competition from social media, these policies serve not only to alleviate financial burdens and maintain the operational stability of press agencies but also to incentivize innovation, enhance content quality, and diversify revenue streams. Consequently, the Vietnamese press continues to assert its role as a vanguard force on the ideological and cultural front, contributing to the cause of national construction and defense.

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